OkCupid experiment may break FTC procedures on deceitful practices

OkCupid experiment may break FTC procedures on deceitful practices

By Casey Sullivan (Reuters) – OkCupid’s disclosure that the preferred dating internet site intentionally misled lovers about their viability could open up it up to a U.S. Federal Trade fee inquiry, per lawyers and specialists in consumer-protection rules.

On Monday, President Christian Rudder revealed in a blog post that OkCupid have done experiments on their people, including a test to see whether its examination regarding matchability resulted in winning dating.

“to try this, we took sets of worst suits . and advised all of them these were remarkably good for each other,” Rudder typed. “As soon as we determine men and women they’re a beneficial complement, they act as when they. Even though they must be wrong for each other.”

OkCupid’s behavior, at the very least four appropriate gurus said, look like in breach of a supply within the FTC work that prohibits “unfair and misleading” practices by an organization that end up in deceptive or harming customers.

“if you are matching men and women with people who are bad matches, that will undoubtedly be misleading,” said Jesse Brody of firm Manatt Phelps & Phillips.

More legal professionals stated it could be difficult to prove deception. […]